Objectivism is about reason mens,mans only means of preciving heality his only source of knowledge his only guide to action and his only basic means of survival.Man ,every man is anend in himself not the means to the ends of others he must ends for his own sake.enither sacriying himself to others of secrifing to others to himself.
In this advertisement that show above the objectivism emphasis about moral behind what is happening.In this advertisement we can see that appearance is noth the priority in asses beauty because avery have their own opinion about beauty.The advert shows that the main character did not not choose the appearance as a symbol of beauty for women . The objective of this advertisement is to awareness the audience that we cannot proud with our beauty or charm because every mankind have the perspective or opinion in judgement of beauty.
Besides the advert also shows that there are many beautiful women come to Ajinomoto Stadium to watching a live football match .In this case also we must be sensitive and alert an any issue.This advert shows that the man are not care about current issue .This on be prove because the man doesn’t know about what happen to that women voice.Its because the women went to stadium to watch football match.
Besides this advertisement persuade the audience to came to Ajinomoto Stadium.Beautiful women went to the stadium can persuade men tpo come to ajinomoto stadium after they watch this advertisement.
After debating with other group members,I think that objectivism is man criteria in making advertisement it is because every advertisement must have their objective to show to the audience . For example in this advertisement the objective is we must sensitive and alert to the current issue .In this advertisement the man does not know about weird voice before he arrived to the town .That the woman went to the ajinomoto stadium to watch the football match.But for my opinion relativism ,abjectivsm and emotivsm also can be used as a criteria for aesthetic avalution.everybody have their opinion about to make aesthetic avaluation.
Determining what should be considered new advertising is problematic because today’s advertising phenomena parallel existing and established precedents. It is necessary to look at underlying forces behind advertising creation and consumption. In the traditional media environment, consumers and advertisers had conflicting interests. These underlying tensions take form and are manifested by the technological innovations. Technology enables both advertisers and consumers to achieve their respective goals. Advertisers began to shift strategies from mass advertising to catering to consumer desires. This fundamental shift to advertising serving as entertainment through digital media technologies is characterized as advertainment. The nature and characteristics of advertainment contribute to various effects on society.
