DEBATE (Group 6) AFFIRMATIVE Speaker 2 beauty is better than brain

sometimes people look to a appearance but not to by  a brain. By appearance you can judge personalities or behaviour .Attract people such as flower ,animal,nature and more. Who love to dirty  and mess thing? of course not  because beauty  is better than brain.Animal be attract to the flower and beautiful think.The attract by the appearance not by the brain ,because people look to beauty first,and my conclusion is beauty is better than brain..

Objectivism is about reason mens,mans only means of preciving heality his only source of knowledge his only guide to action and his only basic means of survival.Man ,every man is anend in himself not the means to the ends of others he must ends for his own sake.enither sacriying himself to others of secrifing to others to himself.

In this advertisement that show above the objectivism emphasis about moral behind what is happening.In this advertisement we can see that appearance is noth the priority in asses beauty because avery have their own opinion about beauty.The advert shows that the main character did not not choose the appearance as a symbol of beauty for women . The objective of this advertisement is to awareness the audience that we cannot proud with our beauty or charm because every mankind have the perspective or opinion in judgement of beauty.

Besides the advert also shows that there are many beautiful women come to Ajinomoto Stadium to watching a live football match .In this case also we must be sensitive and alert an any issue.This advert shows that the man are not care about current issue .This on be prove because the man doesn’t know about what happen to that women voice.Its because the women went to stadium to watch football match.

Besides this advertisement persuade the audience to came to Ajinomoto Stadium.Beautiful women went to the stadium can persuade men tpo come to ajinomoto stadium after they watch this advertisement.

After debating with other group members,I think that objectivism is man criteria in making advertisement it is because every advertisement must have their objective to show to the audience . For example in this advertisement the objective is we must sensitive and alert to the current issue .In this advertisement the man does not know about weird voice before he arrived to the town .That the woman went to the ajinomoto stadium to watch the football match.But for my opinion relativism ,abjectivsm and emotivsm also can be used as a criteria for aesthetic avalution.everybody have their opinion about to make aesthetic avaluation.

Determining what should be considered new advertising is problematic because today’s advertising phenomena parallel existing and established precedents. It is necessary to look at underlying forces behind advertising creation and consumption. In the traditional media environment, consumers and advertisers had conflicting interests. These underlying tensions take form and are manifested by the technological innovations. Technology enables both advertisers and consumers to achieve their respective goals. Advertisers began to shift strategies from mass advertising to catering to consumer desires. This fundamental shift to advertising serving as entertainment through digital media technologies is characterized as advertainment. The nature and characteristics of advertainment contribute to various effects on society.

assignment 2

EMOTIONAL DESIGN

In the early 1900s,Herbert Read wrote numerous books on art and aesthectics stated ,it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function.The psychologist Alice Isen and her colleagues have shown that being happy broadens the thought processes and facilitates creative thinking.When you feel good isen discovered you are better at brainstorming at examining multiple alternatives.When peopleare anxious they tend to narrow their thought processes concentrating upon aspects directly relevant to a problem .This is useful strategyin escaping from danger but not in thinking of imaginative new approaches to a problem.In other words happy people are more effective in finding alternative solutions and as a result are tolerant of minor difficulties.

Three different levels of the brain .the automatic prewired layer called the visceral level the part that contains the brain processes that control everyday behavior known as the behavioural level and the contemplative part of the brain or the refelective level.At the highest evolutionary level of development the human brain can think about its own operations .This is the home of reflection of conscious thought of the learning of new concepts and generalizations about the world.The result is that everything you do has both a cognitive and an affective component cognitive to assign meaning affective to assign value.Possitive affect arouses curiosity engages creativity and makes the brain into an effective learning organism with positive affect ,you are more likely to see the forest than the trees to prefer the big picture and not to concentrate upon details .On the other hand when you are sad or anxious feeling negative affect you are more likely to see the trees before the forest the details before the big picture.

The dangers of too much focus are well known to people who study accidents.Special design and training is required of people if we want them to perform well under high stress .Basically because of the extreme focus and tunnel vision anduced by high anxiety the situation has to be designed to minimize the need for creative thought.

Human language comes from the behavioural and reflective levels it provides a good example of how biological predispositions mix with experience.The human brain comes ready for language the architecture of the brain ,the way the different components are structured and interact constrains the very nature of language.Emotions moods,traits and personality are all aspects of the different ways in which people’s minds work, especially along the affective emotional domain.Emotions change behaviour over a relatively short term, for they are responsive to the immediate events.Emotions last for relatively short periods minutes or hours.The behavioural and reflective levels however are very sensitive to experiences training and education,cultural views have huge impact here,what one culture finds appealing another may not indeed teenage culture seems to dislike things solely because adult culture likes them.

First the most basic visceral level responds with pleasure to seeing the well designed lether case and gleaming stainless steel instruments and to feeling their comfortable heft.This conflict among different levels of emotion is common in design,A successful design has to excel at all levels,the design requirements for each level differ widely.Performance is about how well the product does those desired functions usability describes the ease with which the user of the product can understand how it works and how to get it to perform.Third , the three levels the reflective one is the most vulnerable to variability through culture experience education and individual differences.Sophistication often brings with it a peculiar disdain for popular appeal where the very aspects of a design that make it appeal to many people distress some intellectuals.Although all people have roughly the same body shape the same number of limbs and the same mental apparatus in detail they differ considerably.To designers this means that no single design will satisfy everyone.

What is appropriate and indeed preferred in one setting may be most inappropriate and rejected in another.The distinction between the terms needs and wants is traditional way of describing the difference between what is truly necessary for a person’s activities needs versus what a person asks for (wants ).Product designers and marketing executives know that wants can often be more powerful than needs indetermining the success of a product.In the designer that object is important only as a symbol as a source of memory of associations.The word souvenir means.”a token of remembrance a memento”.In the world of design wetend to associate emotion with beauty,we build attractive things cute things colourful things,however important these attributes they are not what drive people in their everydaylives.We like attractive things because of the way they make us feel.And in the realm of feeling it is just as reasonable to become attached to and love things that are ugly as it is to dislike things that would be called attractive emotions reflect our personal experiences associations and memories.

The principles underlying viscera design are wired in consistent across people and cultures.If you design according to these rules,your design will always be attractive level,even if you design can readily become dated because this level is sensitive to cultural differences trends in fashion and continual fluctuation.Behavioral design is all about use .Appearence doesn’t really matter rationale doesn’t matter .Performance does this is the aspect of design that pracitioners in the usability community focus upon.what matter here are four components of good behavioural design function ,understandability, usability and physical feel.The first step in good behavioral design is to understand just how people will use a product . There are two kinds of product development enhancement and innovation ,enhancement means to take some existing product or service and make it better,innovation provides a completely new way of doing something.of the two ehnacements are much easier.

In the design of everyday things,I pointed out that there are three different mental image of any object.First is the image in the head of the designer call that the ‘designer’s model’.Then the image that the person using the device has of it and the way it works .Call thisthe user ‘s model.In an ideal world,the designer’s model and the user’s model should be identical and as a result the user understands and uses the item properly.Designers can communitcate with the eventual users only through the system image of a product.thus a good designer will make sure that the system image of the final design conveys the proper user model .The only way to find this out is through testing develop early prototypes then watch as people try to use.

Although reflective thought is the essence of great literature and art films and music web sites and products appealing to the intellect is no guarantee of success.For in the axalted realm of literature art and professional criticsm it would appear that when something can be clearly understood it is judged as flawed whereas when something is impenetrable it must of necessity be good.There is a fundamental conflict between the preferences of the popular audience and the desires of the intellectual and artistic community.

ASSIGNMENT 1

J.C Friedrich Von Schiller is a German dramatist, poet, and literary theorist. He is one of the greatest figures in German literature. The Letters is one that he wrote on ethics and aesthetics which was his point of view regarding the relationship of beauty in human life.

In the 5 part of Letters, he asserts that it is possible to elevate the moral character of a people, by first touching their souls with beauty. Based on the comment to Kant's philosophy, Schiller transcends it as being followed overall. In his opinion, the nature moral instinct has given to man in order to serve as a guide and teacher until his enlightened intelligence gives him maturity. It also can be concluded that a human’s being emotions have been educated by reason.

According to his aesthetic philosophy, human nature consists of two parts of being: that is which persists, and that which is changes. The human self is that which persists, and its determining Condition is that which changes. The self and its Condition are distinct in finite being, but are unified in Absolute Being.

Schiller says that the unchanging self is not determined by time, but that time is determined by the unchanging self. Every human being is situated in a particular situation. The pure Intelligence within the Person is endless, but the Condition in which the Person finds himself or herself is determined by time. A person’s succession determines by the time and his own self awareness.

Schiller asserts that Absolute Being is necessary to self awareness through itself. A Person and Condition cannot be defined by finite being, but are defined by the Absolute Being. Human being is the finite beings, must confront not only the task of trying to bring the necessity within themselves to reality, but also the task of trying to subject the reality outside of themselves as a necessity. These two important and were challenging tasks are determined by two forces in human nature: the sensual drive, and the rational drive. The sensual drive is toward physical reality, the rational drive is toward formal reality.

Schiller also asserts that Person and Condition are reciprocally related realms of being, The more autonomy or self-determining activity is transferred to the Person, the less that the Person is subject to changing forces in the world. Thus,it is was in a vice versa too. Aesthetic activity is derived from a unity of Person and Condition, in that there must be a reality belonging to the Person if he or she has self-determining activity, and there must also be a reality belonging to the world if the Person must be situated in a Condition.

According to Schiller, aesthetic education can produce not only an increased level of awareness or receptivity to the world but can also produce an increased intensity in the determining activity of the intellect. The aesthetic impulse, or "play drive," can thus combine passive and active forces, which can produce a unity of feeling and reason.

If it is intensity is transferred from the active function of the intellect to the passive function of sensation, then the receptive faculty of sensation may predominate over the determining activity of the intellect. If the intensity is transferred from the passive function of sensation to the active function of the intellect, then the determining activity of the intellect may predominate over the receptive faculty of sensation. Thus, the aesthetic ideal is achieved by producing a balance between feeling and reason.

While the sensual drive exerts a physical constraint, the rational drive exerts a moral constraint. While the exclusion of freedom from the function of the sensual drive implies physical necessity, the exclusion of passivity from the function of the rational drive implies moral necessity.

The goal of the sensual drive is to the reality of physical, while the goal of the rational drive is to the formal reality. The aesthetic ideal of beauty is thus can be concluded as a unity of physical and formal reality.

Schiller asserts that beauty is an aesthetic unity of thought and feeling, which is a fully reflection, of reason and intuition, of activity and passivity, of form and matter. The attachment of this unity enables the human nature to be fully aware and fulfilled. Beauty may lead to logical unity. However, when truth is perceived, feeling may follow thought, or thought may follow the feeling. Thus, when beauty is perceived, thought is united with feeling.

According to Schiller, freedom is obtained when the sensual drive and rational drive are fully integrated. The individual can allow both drives to be fully expressed, without being constrained by them. Thus, the state of true aesthetic freedom is achieved by a process of mediation between a passive state of feeling and an active state of thinking.